A proper social media promotion strategy for your blog is critical for building links, readership, and potential new customer networks. You can look at them as tools for syndicating and distributing content, but they should be considered business networking tools. If you aren’t familiar with the variety of tricks for building your networks online, this latest website service has just made networking on Twitter easier to do. Twellow is a “people search” tool that helps you find people by category for networking purposes. I think you will find this invaluable for building a solid network of people who are interested in what you have to say - personal or professional.

Read more about it at Mashable or go check it out directly at www.twellow.com!

I’m shocked. I’ve been stunned twice in 1 day by former coworkers. First, I had a former colleague admit openly he didn’t know what Twitter was. We worked in a software company together, and he is still there…working in technology…not knowing about Twitter. Twitter isn’t saving the world, it’s not the next Microsoft or Google, and it isn’t going to power the next generation of green vehicles but I am reminded how outside of new media geeks Twitter might not be so ubiquitous yet.

Then, a blogger I occasionally collaborate with admitted they had never heard of Summize. I realize that Twitter is still catching on (as I was reminded earlier) but for fellow bloggers I just figured Summize was a given. If you don’t know, Summize is Twitter search - letting you peel through the tweets to find the relevant ones and further helping you track down people with like interests. Summize is a great tool for marketers and Twitter users who want to build their networks. It’s also fun to prove you aren’t the only one thinking (or tweeting) something. Here are some great recent articles about Summize and Twitter.

TechCrunch - Twitter buying Summize?

Mashable - Summize adds local search.

Louisgray.com - TweetDeck combines Twitter and Summize.