If you are trying to promote your blog, there are already numerous posts about how to use Twitter. But for marketers, Twitter might still be a difficult story to tell (or sell.) One of our first tasks at Cherp was to begin doing research specifically about Twitter to help build the case for our clients and future clients for why Twitter deserves it’s own attention in the marketing strategy. However there are a number of really helpful documents out there to help you define your strategy, sell Twitter/social networking internally or to clients, and probably how to better leverage it yourself.

1. Sapient - Survey…Top 10 Wish List for Agencies of the Future. Great document if you are working on strategy for your agency and you need to know how much energy to put into social networks. #7,8 and 9 are personal favorites of mine.

2. Emarketer - Sign up here to get their email newsletter. Every week there is data related to social network usage or social network advertising spending. It’s very helpful to monitor marketing trends and help with strategy definition.

3. Business Week - Various articles over the last few months have focused on Twitter, but I think the article about “How Companies use Twitter to Bolster Their Brands” is particularly good.

4. Inc Magazine - “Business Uses for Twitter” is a more general look at Twitter use for business, but in my experience when you are trying to make the case articles like this help.

5. New York Times - Brave New World of Digital Intimacy offers an important perspective on this topic and is a must read.

I also recommend Crunchbase for additional statistics about Twitter, although, the most important ones don’t seem to be disclosed anywhere (we’re working on that though, so stay tuned.)

This entry was posted on Tuesday, September 9th, 2008 at 8:00 am and is filed under Social Networking, Twitter, Twitter Marketing, microblog. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.