Twitter Marketing Statistics from Cherp
on September 2 in Featured, Social Media Marketing, Social Networking, Twitter, Twitter Marketing tagged Cherp, facebook, quantcast, Social Media Marketing, Social Networking, twitter business, twitter data, Twitter Marketing, twitter media, twitter research, twitter statistics
Part of our research was to do research on 1000 random Twitter users, and measure the following information:
1. How do Twitter users access their Twitter account? (twitter.com, SMS, iPhone App, Blackberry App, other mobile app, blog or browser plugin)
2. % of Twitter users that are openly with a business (must have a URL to a business website in their profile)
3. Was the business user a techie/designer/other
4. % of Twitter users with an active blog linked from their profile
5. % of Twitter users with blog who actively promote the blog (10% of tweets link to blog)
6. % of users who work in social media in some capacity (non blog)
7. What % of Twitter users follow a brand (defined as a Twitter user using a brand name and a not posting for personal reasons)
8. What % of the brands followed were B2C or B2B
9. % of Twitter users employed in the media (TV/RADIO/NEWSPAPER/NON-BLOG WEBSITE)
10. % of Twitter users with at least 25% of their posts made from a mobile device
11. % of users who are actively promoting something versus simply tweeting
12. # of followers
13. # following the Twitter user
Since most of this information isn’t made public by Twitter, we needed to poll a large enough number to gather better statistics on the more than 2M active users.
For example, according to Compete.com Twitter had roughly 2.25M unique visitors (Quantcast has the number of people visiting Twitter at 1.5M.)
This is that magical hockey stick shaped growth that start-ups consider the ultimate sign of success. These numbers may not tell the whole story. The iPhone App Store offers 8 Twitter specific apps, and 2 others that allow users to post to Twitter. This doesn’t include the large number of blog or browser plugins, downloadable applications like Twhirl and sites like FriendFeed. When you consider this with our research which shows only 50% of Twitter users post from www.twitter.com, that number appears to be far greater.
Facebook may have 100M users, but with a closed network users are limited to a smaller segment of that 100M. Twitter’s open network and integration of search (after acquiring Summize a few months ago) means that Twitter offers the potential for much larger personal networks.
Stay tuned this week for more information from our research and the release of our first case study.
Add New Comment
Viewing 2 Comments
Thanks. Your comment is awaiting approval by a moderator.
Do you already have an account? Log in and claim this comment.
Do you already have an account? Log in and claim this comment.
Do you already have an account? Log in and claim this comment.
Add New Comment