Why Twitter?

Brand building has changed. First blogs created a more public way for consumers to provide feedback publicly, then social networks came along and decided to harness word of mouth. It's called viral loop, and it's the real story behind web 2.0. So why Twitter? Because unlike closed networks (Facebook) Twitter provides a unique way for consumers to interact with your brand. It's more instant, it's more personal, and it can change consumers attitudes about your brand in an instant. Good or bad - if you aren't managing your brand on Twitter, consumers will do it on your behalf. Twitter, like any form of media before it requires a thorough knowledge of the media and an understanding of branding. We can help make Twitter a more active part of your brand strategy. It's what we do.

Why Cherp?

Successful people make it a point to know the most about their market inside and out. To us, understanding Twitter is not the hardest part - it's the fundamental part. The hard part is knowing how far you can bend Twitter technically, and how the Twitter audience will react to your message. Why Cherp? We were the first to publicly recognize it as a platform. Then we were the first to complete focus on it. We are not an agency trying to sell you Twitter services, we are Twitter users who believe it can offer countless benefits to those who use it. Twitter is not the goal - Twitter is just the platform. Cherp understands the qualities that make Twitter unique, and can make sure your brand strategy is well received by Twitter users. This isn't print, billboard, or TV.

See you at SxSW